Business intelligence for marketing 

True Precision BI Marketing. Is it really possible? Absolutely. For our customers, building a better, stronger BI marketing operation means combining sound marketing principles with the latest advancements in Big Data and data science. we help our clients understand the past, calculate where they are now, and then more accurately forecast a growing, prosperous future.

LANTIX analytics was conceived and developed by LANTIX team of data science leaders—leaders who not only specialize in marketing analytics for a living, but who have also spent a good part of their careers working on the client side of business intelligence. LANTIX analytics is not a static short-term project with a set end date. Rather, in partnership with your marketing team, our marketing analytics consultants plan, design, and implement a marketing analytics program within a sustainable, data-driven environment, providing ongoing service and support to promote better performance, efficiency and more nimble responses to changing dynamics. Enterprises can now more precisely calculate customer sentiment, correctly spot new trends, or use data-centric research to increase brand or product awareness on a continuing basis.

LANTIX analytics’ focus areas include, but are not limited to determining:

• Market size, forecasts, trends, and segments
• Brand awareness, preference, and loyalty rates
• Pricing and purchase dynamics
• Product/service concerns

Toward that end, our LANTIX analytics service leverages the following assessment tools to gain insight:

• Segmentation analysis
• Statistical regression analysis
• Social network analysis
• Machine learning and pattern recognition
• Trend/time-series econometrics
• Customer-level profit analysis
• Potential assessment and planned migration 
• Scenario/sensitivity modeling
• And others…